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What is Direct Marketing? [Copy this link to quote]

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Post time 16-10-2019 03:01:39 |Show all posts
The direct marketing is woven around two major axes, which are, the product or the service for sale, and the potential customers. Indeed, the direct marketing agencies focus their activities in the realization of the strategies which allow to retain their customers.

What is a direct marketing strategy?
Direct marketing is one of the traditional forms of marketing , this communication and sales technique, acts to convey a message adapted to a specific category in order to obtain immediate results.

It is thanks to its database that direct marketing works, which represents all the information collected about the customers. This information is solicited to create a link with prospects .

Direct marketing can also work through targeting strategies with the creation of a personalized message that will be the subject of a prospecting strategy for the benefit of the company in order to attract new customers. Several actions can be found in direct marketing, among others.

Create a database and profiles.
Prospect new customers.
Customer loyalty.
The phoning.
Reconvert and manage unsatisfied customers.

How does direct marketing work?
Many elements are used in direct marketing, including, telemarketing, faxing, mailing, mail, SMS marketing and the white paper.

However, a direct marketing operation takes place, by putting into action several parts.

The realization of the study of the product or service that is on the way to be marketed.
The establishment of telephone surveys .
The targeting of objectives sales.
The client targeting professionals or the public.
The creation of sales messages .
The creation of offers .
The selection of communication networks to use.
The choice of direct marketing tools to use.
The sales control and analysis of early returns.
Sales optimization .
Sales animation.

What is the role of direct marketing?

Any business aims to prospect customers, since it is impossible for a company to stay in the market without its customers. In fact, the evolution of a company is based on its customers, but it is up to it to look for its customers, and to be able to seduce and keep them.

The advantage of direct marketing is its ability to support any type of sale. It is typically used by companies to launch new products or services in markets to take advantage of the ability of the latter to act directly on customers.

A good application of direct marketing makes it possible to have a considerable increase of the turnover, thanks to the optimization of the sales which the direct marketing offers.

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Post time 11-3-2021 01:43:42 |Show all posts
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